Britvic Soft Drinks

Glenelg were involved in the successful development and launch of the iconic ‘Robinsons Squash’d’ fruit concentrate range. Firstly, we provided a number of design proposals. Secondly, we engineered out the final visual concept to transform an aesthetic design into a consumer product fit for purpose.


In addition, Glenelg completed a full validation program to test all aspects of product functionality. For instance, we designed and built a number of bespoke test rigs, satisfying every client requirement with accurate data.

Top – Zero G Squash’d (Movie by Gravity VFX). Above – Robinsons Squash’d (Britvic), Validation – Development Caps (Glenelg) and Validation – Rig Jetting Testing (Glenelg) photos.