
Britvic Soft Drinks

Glenelg were involved in the successful development and launch of the iconic Robinsons Squash’d fruit concentrate pack. We provided a range of inital concepts and engineered out the final visual proposal to transform an aesthetic design into a consumer product fit for purpose.
Glenelg also completed a full validation program to test all aspects of product functionality. This included designing and constructing a number of bespoke test rigs, satisfying every client requirement with accurate data.
Top – Zero G Squash’d (Gravity VFX). Above – Robinsons Squash’d (Britvic), Development Caps and Rig Jetting Testing (Glenelg).