We take pride in our flexible approach – it enables us to produce a tailored work program specific to the unique requirements of each client. The key aspects of our process are detailed below.


Defining the brief

The first step of every project is to define the brief, budgets, and timings, as well as any other points that are of particular importance to the prospective work program. This will usually entail a sit down meeting including the Glenelg team, the client and any other important stakeholders. Glenelg will then provide a detailed proposal for the client to sign off against before further work progresses. There is no cost associated with this stage.

Defining the Brief


Concept Generation

At the beginning of any project it is important to visualize as many ideas as possible. Our team of designers will take your brief and work up a number of concepts that combine innovative thinking with a realistic assessment of any manufacturing constraints.

Our process is as follows:

  • 1. Develop a wide range of concepts – ideas generation.
  • 2. Evaluate ideas against screening criteria, i.e. investment budget, product cost, etc.
  • 3. Present lead concepts and define key attributes.


Concept Development

Based on client feedback, Glenelg will optimise design detail to address needs. These proposals may be validated in a number of ways, i.e. 3D visuals, rig models, or 3D prints, which may be used to conduct qualitative research.

Concept Development



Glenelg are able to produce prototypes ranging from quick 3D prints to gauge form and function to presentation models and complete design assemblies in production materials. We have a raft of in-house resources, together with links to prototyping specialists both locally and in the Far East. This enables us to cost effectively produce whatever you need to best test and show-case the developing product to your customers.

Prototyping may include rig building, 3D printing, presentation models, vacuum cast replicas, or machined working samples in intended production materials.



Through iterative development and prototyping we refine your product to a state suitable for production. Our process is collaborative and we work closely with our clients and proposed / chosen manufacturers to make sure each detail is carefully considered before moving ahead to manufacturing. At this stage we encourage our clients to invest in end user feedback to make sure no valuable insights are missed.




Glenelg will produce a detailed design specification suitable for taking the finished product to production. This usually includes a full set of 3D CAD and associated 2D drawings, a complete bill of materials / processes, as well as further documents where applicable such as assembly instructions.



We understand that turning a functional prototype into an off the shelf product produced in hundreds, thousands or even millions of units can be a daunting prospect. With this in mind we will work alongside you to be sure you get the best quality at a price to suit your budget and volume requirements. Our work across a range of sectors has provided us with invaluable experience in managing production and allowed us to build strong relationships with many trusted partners.


Added Value

We offer a range of additional services outside the core design process with the goal of providing each client with a seamless experience tailored to their individual needs. Most of the items listed below are handled in-house but we also have strong links with many like-minded local businesses to provide timely and competitively priced solutions when outsourcing work.